Marketing Funnels
Segmentation works when profiles are filled (age range / gender / language / city). If a segment is empty, fill some profiles first.
Funnel (30 days)
| Step | Users | Conv. |
|---|---|---|
| Product View | 0 | - |
| Add To Cart | 0 | - |
| Checkout Start | 0 | - |
| Payment Success | 0 | - |
Event naming must match the app tracking: product_view, add_to_cart, checkout_start, payment_success.
Retention (rough)
| Metric | Value |
|---|---|
| Signup/Login users (30d) | 0 |
| Returned within 7 days | 0 |
| Retention rate | 0% |
This is a simple retention proxy. For advanced cohorts, keep session_id and track app_open.